James Sweetbaum : General Manager
James has served as consultant to numerous media investment and financing companies as well as having sat on numerous industry-related boards. He has a diverse background having worked in direct marketing, television, media and film production in an international context on more than four continents.
James studied Marketing and Management at the Wharton School of the University of Pennsylvania and Hitotsubashi University, Japan. He holds a Masters in Fine Arts from the Film and Video Department of the School of the Art Institute of Chicago and a Bachelor of Fine Arts from the media department of the Slade School, UCL, London. James is fluent in five languages.